2017: A YEAR IN REVIEW
What an incredible year! Together, we created thousands of smiles over the past 12 months. We are amazed by your incredible support and we couldn’t be more grateful. To celebrate a wonderful year, let’s take a look back at some of our favorite highlights of 2017.
On April 28, we celebrated National Superhero Day by visiting 320 different hospitals, giving 11,105 beanies to children battling cancer and hosting 95 bone marrow swab drives!
On June 23, we hosted our first-ever LYM Block Party in Minneapolis! We enjoyed a summer night full of live music, food trucks, activities and exclusive buy one, get one products. The event was a huge success and we had a blast bringing our community together.
LOVE YOUR MELON DAY
On October 19, we celebrated Love Your Melon Day, our fifth anniversary as a company! We visited over 150 hospitals and Ronald McDonald Houses across the country and gave over 10,000 beanies to children battling cancer.
ADVENTURES OF THE SUPERCREW
Our brand new Children’s Book launched on Love Your Melon Day, October 19. The Adventures of the SuperCrew is designed to encourage children battling cancer and empower children everywhere to overcome fear and discouragement in the midst of difficulty. Read, download or purchase the story here!
Over Cyber Weekend, we hit our biggest goal to date by generating enough in sales to give one million dollars to our nonprofit partners in the fight against pediatric cancer. The week featured various promotions, giveaways, free gifts and exciting product releases. Because of your support, we were able to hit our biggest goal yet to make an even bigger difference in the fight against pediatric cancer.
Our product line has expanded this year more than ever before, giving you more options to make a difference through USA-made products. This year, we introduced innovations such as reflective patch beanies, gold foil beanies, vegan patch beanies, new apparel and more.
Check out our full list of available prouducts here.
NEW NONPROFIT PARTNERS
This year, we began to work with even more incredible organizations including Momcology, Family Reach, The Confetti Foundation and more. We also launched our new International Giving Program, and we are beginning to give beanies to children battling cancer all around the world. Our first global nonprofit partner is Children’s Oncology Group, which works to help doctors around the world compare and contrast DNA samples to find better treatments and cures for pediatric cancer.
View our fill list of nonprofit partners here.
A DAY FIT FOR A SUPERHERO
Relating to superheroes can help children feel strong, brave and empowered. A child who encounters a superhero lights up with joy and admiration because those heroes are courageous in the face of difficulties.